10 Sensitive Topics Fashion and Luxury Brands Must Avoid in China

Luxury and fashion brands are entering China to meet business opportunities. But they tend to forget how different the Chinese culture is from the West. Such a misunderstanding is a threat to international brands that could suffer from boycott and online bad buzz due to cultural appropriation or criticisms. If you head towards China to …

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List of Fashion Accessories Distributors in China

The fashion accessories market has a growing potential in China. The Chinese Millennials and Generation Z are always looking for products and luxury purchases that could differentiate them. In the case of accessories, offline stores used to drive more profits. Depending on your marketing strategy and your initial investment, you need to find a reliable …

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Luxury Watch in China: 10 Trends to Know for 2021

During the lockdown, the watch market dropped in China. A retailer in Shanghai even confessed his watch sales dropped by 90%. Chinese people did not longer have enough money to invest in luxury watches and preferred to delay their purchase. Since May 2020, the market is recovering. Chinese luxury shoppers are heading towards watches as …

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In China, Secondhand is the New Challenge for Fashion Brands

China is the largest market in the world for fashion. When we talk about its important size, we talk about fashion production… and fashion consumption. Surprisingly, Chinese fashion lovers have a great taste for renting clothes. This new appetite for sharing economy is a game-changer. Nobody knew China would be sensitive to secondhand by promoting …

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