Fashion luxury agency in China

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Video the best Tool for Branding in China

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Short videos are an industry in China. They are an industry that has grown rapidly thanks to the popularity of smartphones and improved communication networks. Yixia Technology, owner of Miaopai and Xiaokaxiu, are popular video applications popular in China, have already spent $ 2 billion to encourage video content creators and producers by creating several…

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Young, Wealthy and Free : The New Chinese Way Of Life

PARIS, FRANCE - MARCH 02:  Huo Siyan, guest, Peng Lin, Li Xiao Lu and guest attend the Christian Dior Ready-To-Wear Fall/Winter 2012 show as part of Paris Fashion Week at Musee Rodin on March 2, 2012 in Paris, France.  (Photo by Pascal Le Segretain/Getty Images)

These young wealthy Chinese who spend freely Young  rich Chinese live a luxurious life and does not hide it on social networks. A group of young rich Chinese women share luxurious photos of their life on Instagram. Despite the many warnings from the government telling them to stop showing off their wealth on social networks, young…

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How Apparel brands should approach the Chinese e-commerce market ?

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Chinese e-Commerce market is booming China’s economic growth slowed to 6.9% in 2015. This was a big surprise for everyone. Despite this slowdown, the new Chinese middle class continues to grow and still consumes more buying especially online. The thirst of those Chinese consumers for brands and products from abroad remains a great opportunity for…

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Chinese’s Consumption Changing

Consumers

Chinese’s Consumption Changing   Chinese consumers are still as confident in the increase of their consumption, but we can see the Chinese’s consumption is experiencing a change. They are more demanding and are seeking more diversified products. With slower economic growth, the Chinese pay more attention to what they buy. With the changing life style…

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