Fashion luxury agency in China

branding in China

Wechat: the New weapon of Luxury Brands

Luxury Brand in China The sales of Longchamp limited edition bags have worked well on weChat, and there is no reason why this does not work for other luxury products, WeChat effectively contributes to the increase in sales in the Chinese market. Wechat story China’s Tencent, which is a Chinese company based in Shenzhen, is…

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KOL: Chinese’s Excellent Business Model

Chinese based make-up Artist Ming is one of Sina Weibo’s best bloggers, known that a huge number of devotees for her vivid style and short instructional exercises. She is one of the magnificence influencers, regularly called “KOLs” (Key Of Opinion) in China, who are driving an eco-arrangement of many live-spilling stages and educating a crowd…

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Chinese Millennial don’t want Celebrity Brand Ambassadors anymore

luxury brands in China have taken a next level¬† with their marketing strategies in 2017. Specialists, supermodels, and Wang Hong may well have much better exposure than regular stars forty two percent of Chinese students wish to become KOLs. Having many followers as ambassadors may be more significant than a celebrity. When brands opt for…

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How to Market Your High End Lingerie Brand in China

Basques, brassieres, corselets, panties, G-strings, all these elegant and sexy undergarments have been filling the Chinese lingerie market. Why this unexpected boom in the luxury lingerie market in China? High-end lingerie sales increased 30% last year. It is not surprising that international and local players are paying attention of this big opportunity to enter into…

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How Foreign Brands Can Overcome The New VPN Ban In Mainland China?

Entrance of Foreign Brands in Chinese Digital Space   According to L2 2017 Digital IQ Index: China Luxury report, affluent Chinese consumers started to spend on luxury brands again after two years of decline in sales, therefore luxury brands were advised strongly to invest in comprehensive digital plan for China in order to capture affluent…

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