Case Study: DESTINATION WEST 西部豪华

The Brand & Campaign Context

The Chinese market offers great business opportunities due to its rapid economic growth and a huge market. However, it has its fair share of challenges, ranging from inadequate market information, inappropriate entry strategy, lack of access to sales channels, difficulty in finding the right partners, and cultural differences. A high-end and luxury travel company, based on American West, providing an American West experience of comfortable and fashion for the Chinese. Destination West 西部豪华 is a professional tour company and guide service that offers luxurious tours of the Western United States including Yellowstone and Mount Rushmore for Chinese visitors that would like to experience the West in comfort and style. GMA provided SEO services on Baidu, PR campaigns in order to increase the agency's e-reputation, and visibility in China.