#Fashion #Fashion Brands in China #Fashion trends #Health Care #Social Media China

Suning is the new friendship between Chinese and US market

Last modified: April 28, 2016

Suning is the bridge between Chinese market and US brands

e-commerce plaforms

Currently, the e-commerce market is attracting Chinese consumers. They want to purchase foreign products especially concerning luxury and beauty products. Indeed, these goods are seen as quality and healthy which is very appealing in China.  

Suning is a US retailer offering electronics products in China and noticed a huge opportunity for cosmetics companies overseas to penetrate the Chinese market due to Chinese consumers’ demand. Indeed, they are more and more interested in purchasing their body care products through e-commerce platforms.

Here there is an interesting article: 5 new digital trends for 2016

Price advantage for consumers

Suning created it own e-commerce platform in order to sell various US and foreign products. The retailer emphasizes on the shipping fees’ decreasing and the improvement regarding infrastructure. This progress enables to offer to consumers effective services and products’ delivery faster. Consequently, cosmetics products’ online sales’ increasing was noticed.

This proves e-commerce platforms is offering huge opportunities for US companies to penetrate the Chinese market without moving or being present in China.

 

Digital Marketing’s revolution

buying online

Chinese consumers are passing many times tapping on their smartphone in order to unearth their favorite cosmetics products on platforms e-commerce or social medias. They want to be advised concerning products they purchase.

Actually, online cosmetics products sales will reach around 80 billion of dollars in 2017 which allows to companies overseas to get into the Chinese cosmetics market.

You can read: 8 useful tips for success in Chinese e-commerce.

Rude competition

Jumeidotcom

These last years, many e-commerce platforms were born in China allowing companies overseas to launch their business by selling their various products. Therefore, today the competition is very rude and e-commerce platforms have to fight the e-market especially concerning the cosmetics and fashion products.

Jumei is the most famous cosmetics and luxury goods e-commerce platform and holds a mobile app too which enables consumers to purchase products through their smartphone. This platform sells many Western brands which attracted further Chinese consumers who are totally fond of it. Then, purchasing online avoids to consumers to buy counterfeit not quality and illegal products because Jumei fights against this scourge which is growing in China.

Moreover, the French Provencal brand “L’OCCITANE” provides for selling it cosmetics products on Tmall Global. This platform is one of the largest to sell cosmetics products overseas with over 70 000 brand partnerships and gets the half of online sales in China.

Then, Amazon and Costco retailers have got into the Chinese digital market. Recently, thanks to Alipay’s ePass function, US retailers can sell their products to Chinese consumers by using Chinese language. This new feature encourages them to finalize their purchasing on US website.

Penetrating the e-commerce Chinese market is not so easy. You may not have the chance to break into Chinese market thanks to a e-retailer. If you have any projects and you want to break into the Chinese market,  we can help you all along the project.

Read more here:

Fashion logos

Let's Discuss Your Project?

We are the Most Visible Digital Agency in China

Contact us

Latest China Marketing News

Understanding the Chinese Lingerie Market

One thing is certain, it is that the subject of lingerie divides cultures and countries. From the manufacturers' point of view, it is obvious that a woman's body must be shown to present lingerie products. However,…

Read More >

Lingerie & Underwear Distributors in China (Wholesalers, Retailers)

We will explain how to find list of distributors & wholesalers in China for your lingerie & underwear brand in China. In this page, we will guide you and explain how lingerie & underwear market distribution…

Read More >

Chinese Distributors & Resellers for Fashion, Clothing and Apparel Brands

The first step is to identify these Chinese distributors You want to contact Chinese distributors, resellers of fashion clothing in China, or get in touch with apparel distribution players (even know agents)? We may provide you…

Read More >

How to Sell your Luxury Products Online in China

Chinese consumers, biggest luxury good spenders Chinese are known to be big spenders and buyers of luxury products. Consumers of these luxury products come in all ages, all shapes and sizes, all regions in China. Though,…

Read More >

The Chinese Online Luxury Market is Increasing in Demand

What about the Chinese online presence? Chinese online presence have been going up and continues to go up, with China already the world’s largest internet population, at the same time, the world’s largest e-commerce or on-line…

Read More >

Top 5 Online Fashion Magazine in China

One sure thing, China is on the road to becoming the largest fashion market in the world. She shows the brands a true fashion passion which made China their second home. China attracts international designers and…

Read More >

2 thoughts on “Suning is the new friendship between Chinese and US market”

Leave a Comment

Your email address will not be published. Required fields are marked *