Fashion luxury agency in China

Digital Marketing China

The case of Revolve in the China’s Fashion E-Commerce Market

Woman browsing a digital clothes rail on-line

How to appel customers in the China’s Fashion E-Commerce Market? Who is Revolve? Revolve is fashion e-commerce platform based in Los Angeles. It offers around 600 independent shoe and clothing brands, composed of well-known designers including Free People, Lovers + Friends, Calvin Klein, Alexander McQueen, Zac Posen and Alexander Wang and so on.   How…

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Tips to Promote Your Tmall Shop

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Today in China 90% of online sales are made thought the big platforms such as TaoBao-Tmall, Jd.com etc. TaoBao and Tmall are the two faces of the same coin. Why Tmall is the preferred choice of foreign Brands? Because it is more exclusive, it is not that easy to get into and provide them with…

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New sportswear fashion trend in China

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One of the latest trends in China is to wear sport clothes outside the gym Some recent Bloomberg and fashionista.com studies showed that wearing sport clothes outside of the gym is going viral in China. Chinese consumers not only wear these clothes in the gym but also at work or while shopping. Renown sportswear brands…

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China, the world’s largest Luxury market

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Yes, China is the world’s largest market for luxury goods   Even during the global recession, China is staying the first country for the luxury industry.  The sales of luxury goods in the mainland rose by 16 percent, to about $17.3 billion in 2015. Actually, Chinese shoppers account for nearly half of the global luxury…

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