Fashion luxury agency in China

European Brands

Montblanc ‘s WeChat campaign : a digital lesson

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MontBlanc is well known for its luxury pens. Recently, the brand promoted its new writing utensil via an interactive WeChat campaign in China. A History lesson The Rouge et Noir fountain pen is promoted by the app as a heritage of the 20th century. Through Wechat, Montblanc explain that the fountain pen was first developed…

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Chinese consumers prefer international brands

luxury China

Why Chinese consumers prefer well known brands internationally? The new attitude of Chinese consumers Economic growth in China has grown rapidly, and many Chinese quickly grew rich. China’s new rich are looking for luxury goods everywhere. Their lifestyle has changed and they became wealthier and are ready to consume even more luxury goods. Indeed, the…

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Fashion in China is all about branding !

chanel in china

When Fashion rushes the Chinese market! China’s economy grew up very quickly these last years and a purchasing power’s increasing was noticed. In addition, middle-class is shifting to upper class which changes their consumption behaviour. Then, they have different expectations regarding products they buy. Indeed, today, Chinese consumers are very attracted by luxury brands which offer…

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The case of Revolve in the China’s Fashion E-Commerce Market

Woman browsing a digital clothes rail on-line

How to appel customers in the China’s Fashion E-Commerce Market? Who is Revolve? Revolve is fashion e-commerce platform based in Los Angeles. It offers around 600 independent shoe and clothing brands, composed of well-known designers including Free People, Lovers + Friends, Calvin Klein, Alexander McQueen, Zac Posen and Alexander Wang and so on.   How…

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