Fashion luxury agency in China

Fashion trends

Young, Wealthy and Free : The New Chinese Way Of Life

PARIS, FRANCE - MARCH 02:  Huo Siyan, guest, Peng Lin, Li Xiao Lu and guest attend the Christian Dior Ready-To-Wear Fall/Winter 2012 show as part of Paris Fashion Week at Musee Rodin on March 2, 2012 in Paris, France.  (Photo by Pascal Le Segretain/Getty Images)

These young wealthy Chinese who spend freely Young  rich Chinese live a luxurious life and does not hide it on social networks. A group of young rich Chinese women share luxurious photos of their life on Instagram. Despite the many warnings from the government telling them to stop showing off their wealth on social networks, young…

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How Apparel brands should approach the Chinese e-commerce market ?

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Chinese e-Commerce market is booming China’s economic growth slowed to 6.9% in 2015. This was a big surprise for everyone. Despite this slowdown, the new Chinese middle class continues to grow and still consumes more buying especially online. The thirst of those Chinese consumers for brands and products from abroad remains a great opportunity for…

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Chinese’s Consumption Changing

Consumers

Chinese’s Consumption Changing   Chinese consumers are still as confident in the increase of their consumption, but we can see the Chinese’s consumption is experiencing a change. They are more demanding and are seeking more diversified products. With slower economic growth, the Chinese pay more attention to what they buy. With the changing life style…

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Wine in China, the next big challenge ?

wine penfolds_modif

JD.com and Penfolds bet on future online wine demands During the 4th of may JD.com announced their partnership which became stronger with the famous brand Australian brand of wine Penflods. They are puting their partnership to the next level in order to anticipate the demande coming for online sales about wine. JD.com will be the…

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2017 : Luxury Brands in China still underestimate WeChat

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Luxury Brands still underestimate WeChat What is our vision of WeChat? In the West, what is retained about this social network: WeChat is the social mobile platform most dynamic in China. WeChat has many features of an instant messaging application to an e-commerce platform. WeChat also has the ability to customize your account to your taste….

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