Fashion luxury agency in China

Fashion trends

New marketing strategy impulsed by the Millenial

The United States is supporting huge changes. As our populace gets more established, recent college grads are getting closer and nearer to grabbing the mallet far from Boomers also the biggest move of riches ever.  How do the Chinese Millenials see international and local Brands? How are the Millenials going to spend $30 trillion? Nothing…

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How can you invest in the Luxury Sector in China?

Luxury sector in China is now a big industry. Chinese buy everything really everything online, the Chinese market is a highly digital market, if you want to invest in luxury you must first adapt to this trend of consumption. Are you new to the Chinese market? And you want to invest in luxury? Here you…

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Top 5 Chinese Sites for High-end Fashion Products

International luxury brands are increasing collaboration with Chinese sites for High-end fashion products. While there are concerns over whether deal sites are a good fit for luxury brands, the jaw-dropping sales such events engender-coupled with the success of Deal moon’s partnership with high-end retailers including Newman Marcus, Berger Goodman, and Strongroom-demonstrates that Chinese consumers are…

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Wealthy Young Chinese Consumers are Redefining Luxury

Luxury in China is a big industry. Maybe the biggest in the world.   One thing is certain; the Chinese youth is redefining the luxury sector. The millennial includes everybody born between the early 1980s and the early 2000s. There are now imposing their own rules and give some trouble to the luxury and haute-couture…

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Chinese Millennial don’t want Celebrity Brand Ambassadors anymore

luxury brands in China have taken a next level  with their marketing strategies in 2017. Specialists, supermodels, and Wang Hong may well have much better exposure than regular stars forty two percent of Chinese students wish to become KOLs. Having many followers as ambassadors may be more significant than a celebrity. When brands opt for…

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