Fashion trends

Why Fashion Brands are The Most Dependent on Chinese Consumers?

For several years now, China is becoming unavoidable for most of the luxury brands in the world. In 2021, luxury sales in China will surely continue to grow. Regarding the global pandemic, China recovered from its aftermath compared to Europe and the USA that are still fighting. Even if before the Chinese government was very …

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Chinese Consumers Have Developed an Increasing Appetite for Gold

What are the reasons for Chinese consumers taste for gold? Gifts and the desire of a high social and economic status are the main reasons why Chinese shoppers want to buy gold. There are several social and economic reasons that have boosted the gold sales in China. Since 2012, China outranked India as the largest …

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Myths and Reality About Chinese Luxury Consumers

China for many decades now has been the preferred destination for outsourcing manufacturing of many products by global companies. The low-cost of labor, and material gave them this preferred status. Though, China enjoyed this status, it is now feeling this branding to be a curse that has harmed its image everywhere. Making the difference between …

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Chinese Women are The Prime Fashion Consumers in China

Fashion market in China, which was earlier dominated by male consumers, is now experiencing a huge female following. This growing sense of fashion among women in china is attributed to the growth of social awareness, with social media becoming all pervasive. The $19 billion fashion market in China experiences a hugely growing female consumer base …

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