Many companies are thinking of open a wechat store to sell on Wechat. PLATFORM OF E-COMMERCE ON WECHAT In July 2014, Wechat gave birth to “Wechat store” allowing companies to set up their own e-commerce platform. With Wechat Pay, Wechat’s mobile payment system, customers can easily view items and view them via a one-click payment…
Market your luxury watch brand in China Before going on a more detailed analysis of how you can market your brand watches in China. Let me give you a comprehensive analysis of the market watches and the Chinese consumer habits. Quality – Luxury Product The first point is that the high quality watches in China…
These young wealthy Chinese who spend freely Young rich Chinese live a luxurious life and does not hide it on social networks. A group of young rich Chinese women share luxurious photos of their life on Instagram. Despite the many warnings from the government telling them to stop showing off their wealth on social networks, young…
Chinese e-Commerce market is booming China’s economic growth slowed to 6.9% in 2015. This was a big surprise for everyone. Despite this slowdown, the new Chinese middle class continues to grow and still consumes more buying especially online. The thirst of those Chinese consumers for brands and products from abroad remains a great opportunity for…
Chinese’s Consumption Changing Chinese consumers are still as confident in the increase of their consumption, but we can see the Chinese’s consumption is experiencing a change. They are more demanding and are seeking more diversified products. With slower economic growth, the Chinese pay more attention to what they buy. With the changing life style…