Since the ubiquity of smartphone is the customers’ life it has become a real tool for shopping nowadays. Especially for shopping, smartphones are used everywhere.New behavior has rise, and digital sales does not affect negatively physical sales anymore. Smartphones are now used to different manners. Now clients use their smartphone as a tool to know product, brands, collection, specific shop in order to buy they exactly want/need.
Shopping Mall in China
There are are different kind of behavior :
- They use their smartphone to find information about specific product saw on the internet, verify the price. Salers have to be careful now, prospects dans customers may be better at knowing the products than retailers.
- There are those who do not like to spend too much time in a mall. So before going there, they calculate everything : the itinerary into the mall, which shop they will visit, what to buy and for which budget. Usually this kind of people are not receptive to the flash promotion and other visual into the shops. They only want to buy and leave the mall.
- There are also clients who does appreciate to spend time during an entire afternoon in shops.
- And there are also those who go to the shopping mall without a specific intention to buy something. They just visit shops and follow their feelings. They do not really use their smartphone except in order to find their friends.