#Branding in China #Chinese designers #Fashion #Fashion Brands in China #Fashion trends

The High Heels Trend in China, a Real Lifestyle

Last modified: August 6, 2020

Heeled shoes, symbol of feminine elegance

Let’s talk about stilettos and rags: a careful observation of clothing in Shanghainese streets and of ready-to-wear in the showcases can bring us to a summary of Chinese’s current fashion. For several decades high-heels have been associated with modern feminine elegance and became a social norm in terms of clothing. Torture for some, beauty asset according to others, rare are those not to count a pair of stilettos in their wardrobe.

 High heels actually are a Chinese invention

The invention of high-heeled shoes is attributed to the Manchu queen Duoluo Ganzhu, who according to legend wanted to attack enemy soldiers by surprise and had the idea to create high-pitched shoes to cross the swamps without getting bogged down, the way of crane birds did. Contrary to popular belief, not all provinces in China advocated bandaging women’s feet; the fashion of the high-heeled shoes was a trend for Manchu women, although the heel was at that time in the middle of the sole and not at the bottom.

high heels

Surprisingly the high heels in China have an image of a western imported product. Whatever the past History, Western countries are so much associated with modernity in today’s Chinese society that the true nations behind the innovations are unlearned. Not so long ago, Western imported products into China were considered as a loss of national identity and a danger for the economy.

Heeled shoes are a tool for working girls in China

Chinese women are very sensitive to the Western slender morphologies. The use of high heels is common in the tertiary sector of the active life. The heels refine the leg and give a more imposing stature to a working girl. City workers hope to gain more credibility as an employee, where competition between colleagues remain tough.

High heels

Wearing high heels in China means concretely being an academic entering the workforce, being a modern and cultured woman with access to social leisure. It goes so far as to say that it is an independent woman earning her own salary and free of her movements, opposed to traditional Chinese foot-bound women whose activities were very limited.
It is therefore a very positive image of an emancipated woman wearing high heels.

What kind of high heels to find in Chinese shops?

While in Europe we prefer half-height heels compensated for more comfort in the working life, Chinese women for their part will invest on the stiletto heels with pointed tip. Bling-bling fashion is part of the game : the kick of the shoe is often covered with an imposing rhinestone loop or a large colored bow, except when the edge of the shoe is lined with lace. The varnished materials is popular, without hesitation for printed crocodile leather or panther pattern.

working girl

The plain shoes will be red – THE lucky color – but also beige, black or silver. Unlike Europe, the blue color appears very little in fashion trends ready-to-wear, replaced by red and black colors. Two other trends: sportswear extra-high wedge heels or extra-high soles following Japanese style.

Which clothes to match with shoes?

Culturally, Chinese women show their legs more easily than their bust. While the Europeans easily wear fitted tops and strapless necklines for parties, Chinese party girls will keep a flowing crew neck sweater with long sleeves, or at least will cover their shoulders. Chest is simply not an aesthetic body part in the Chinese culture.

Fuzzy clothes are fashionable, such as sweatshirts-dresses, coats below the knee or extra-large sweaters. The overalls are the general trend. Downstairs, it will be loose shorts or long skirts, less easily short skirts. Unlike Japanese women, Chinese women reject infantilizing clothes. Above all, they seek professional and personal credibility. The shorts are worn with voluntarily whiter tights than their natural skin color, while the westerners cheat by wearing tanner tights to get the opposite result.

Streetwear

Matching colors is a different question. The famous fashion dress code of three solid colors does not have a word to say in China. Clothes certainly have much less flowery prints than a decade ago, but they have been replaced by sportswear logos with flashy stripes, fake brand names and word sequences in English or French, often without head and tail. The geometric prints remain bright and indifferently superimposed on each other. Rhinestone shoes are particularly popular among men.

When Korean fashion invade China

korean fashion

This is no longer a generality in a country receiving cultural influences from all around the world.
Korean clothing is tendency in China, although trends are coming three seasons behind the scenes. From then on, soft pastel shades and neutral sets outweigh the carnival clothing. The ‘new Chinese fashion’ want to be simple and elegant.

Read more about fashion in China:

Fashion logos

Let's Discuss Your Project?

We are the Most Visible Digital Agency in China

Contact us

Latest China Marketing News

Understanding the Chinese Lingerie Market

One thing is certain, it is that the subject of lingerie divides cultures and countries. From the manufacturers' point of view, it is obvious that a woman's body must be shown to present lingerie products. However,…

Read More >

Brand collaborations in China: Adidas – Heytea case study

In recent years, more and more brands in China have turned to co-branding, achieving great success. This strategy is in fact highly appreciated by Chinese consumers who have the opportunity to purchase limited-edition products resulting from…

Read More >

Has China become the New fashion capital of the world?

After years of primacy for the role of “counterfeiting capital”, China has finally evolved into a positive new state, becoming the second-largest apparel market in the world and rapidly reaching the title of “New capital of…

Read More >

Chinese New Year 2021: Some examples of Fashion Brand Design

The Chinese New Year is the best occasion for fashion brands to create ad hoc campaigns in order to attract Chinese attentive consumers. Chinese New Year is one of the most significant traditional holidays and gifting…

Read More >

What is The New “Popular” Model for Luxury Brands in China?

Just ten years ago, luxury fashion was a space for the primarily white elite. Front row seats at fashion shows were for legacy publication editors; advertising space featured impossibly thin, white models; and stores were for…

Read More >

Lingerie & Underwear Distributors in China (Wholesalers, Retailers)

We will explain how to find list of distributors & wholesalers in China for your lingerie & underwear brand in China. In this page, we will guide you and explain how lingerie & underwear market distribution…

Read More >

2 thoughts on “The High Heels Trend in China, a Real Lifestyle”

  1. Hello
    Thank you for this article, really informative anout high Heels shoes in China.
    I can help you to buy shoes in China, I know 100 shoes manufacturers and can help you to negotiate, find the right factory and help you with all process to buy and import high heels shoes (or noaml shoes) from China to your country.
    Contact me to know more.
    Charlotte (independent Sourcing agent)
    PS: i am not expensive

Leave a Comment

Your email address will not be published. Required fields are marked *