- Mar 05, 2014
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Chinese consumers now have more and more budget to consum high class of cloths and their expectations are becoming more and more sophisticated.While ladies have dominated luxury shopping during a long time, they’re just now catching up with Gentlemen in China, who had greater purchasing power.Leader Companies like Louis Vuitton, Channel or Burberry are stepping up to meet demand from the apparition of new “fashion addicts”.“Its a rebalancing of the consumption between females and men,” “Women are today more independent, richer, and can buy products for themselves.” Men and the High End purchasing !Men accounted for 90% of China’s high-end purchases in 1995. Chinese ladies now make up about half. That trails the global average in various markets, where female consumers account for about two-thirds.