Fashion luxury agency in China


Online luxury market in China is increasing in demand

Chinese on-line presence have been going up and continues to go up, with China already the world’s largest internet population, at the same time, the world’s largest e-commerce or on-line business market. Many Chinese locals are now buying on-line instead of the on-site experience given by the physical stores. Some of the consumers’ reasons for the boom of shopping on-line is that they could land better deals in the internet shops, some because it’s less time consuming, and some because the shops guarantee authentic goods from different countries. Many businesses, both local in China and international, are now taking advantage of this huge opportunity to reach the Chinese people with selling online. One market that is going big in the e-commerce world is the Chinese luxury market.

Chinese luxury market  luxury markets runway

The Chinese is synonymous with luxury; the Chinese shopping is synonymous with luxury products. Chinese have been attracted to luxurious products and lifestyle like a religion, especially the wealthiest. A lot buy luxury products for self-wear and use as well as for gift giving. Having a luxury lifestyle makes a China up scale in the social ladder of the Chinese people.

The Chinese loves going to countries of origin of the luxury brands and buy them there, because of the high tariff and sales in entering the Chinese market. Now, with the on-line sales of these luxury brands, a lot are really seeing the convenience and price change of these products and a lot are very into them.

On-line luxury market

Dior China website

Most of the Chinese buying luxury products on-line are using third-party sites like Alibaba’s big e-commerce platforms Taobao and Tmall. The reason is that very few luxury brands are opening their e-commerce websites or stores for the Chinese market to enjoy. The luxury brands are having a hard time entrusting these e-commerce stores in China as they fear the Chinese won’t get the full brand experience and their luxury side as well as in a physical store.

Since the start of Tmall and Taobao, a lot of luxuries branded products have been selling out like pancakes, with discount prices original brands are unknown of. Some made complaints against Alibaba, but with contract agreements, Alibaba and the luxury brands are now removing gray area markets in the e-commerce store, with the condition of the luxury brand creating an official store in Tmall for sales and benefits of the brand, Alibaba, and of course, the Chinese consumer.

More reasons why luxury brands should invest in the e-commerce/online market of China

luxury market online

  1. China’s on-line luxury market is already big and is continuously growing

The Chinese market will search for the best brand and product before purchase. With your brand in China’s on-line market, it could definitely gain more followers and in the end, more sales.

  1. Online luxury market among Chinese resellers

Since the start of Alibaba’s Taobao, Chinese are buying luxury products overseas and sells them in the on-line marketplace with discounted prices, as luxury products from overseas tends to be cheaper than buying in mainland China.

  1. The Chinese market are really into on-line luxury shopping

The numbers are already showing that 70% of Chinese consumers are openly buying luxury products on-line.

  1. E-commerce can solve the expansion dilemma of physical stores.

If interested in entering the on-line luxury market in China or want to know more about it, go to our website at or contact us.

If you want to know more about luxury fashion it’s here

2 Comments to "Online luxury market in China is increasing in demand"

  1. Reply
    October 3, 2014 at 6:07 am

    Thank for your advice as I think like you but the market is so saturated that I got to think of a strategic marketing plan to get business revenue, I really cannot compete with the rich people and the young energetic sales people in the market right now unlike the 1998 to 2001 when the GST is 5%. I really cannot sit down and do nothing and just depend on the rental of the China Girl Tenant. It not enough for me to travel especially Singapore standard of living are so expensive…

  2. Reply
    October 23, 2014 at 4:04 am

    Very good article. DO you have example of small brands who sell online ?
    Did they success in China ?

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