#Fashion trends

Smog masks have become fashionable in China

Last modified: November 17, 2014

The pollution has become such an issue in China that in order to keep clean air for the Asia-Pacific Economic Cooperation summit held in Beijing at the beginning of November, authorities had to take the same drastic measures as they did back in 2008 for the Olympic Games. As to know: temporarily shut down 69 factories, give six days of special vacations to Beijing government employees, close public schools will be closed, and reduce the number of drivers by allowing them to use their cars only on alternate days. Pollution has sadly been accepted as being part of the Chinese’s daily lives.

Here is how fashion designers created a new trend out of pollution:

Fashionable smog masks

Designers have started to include oxygen masks into their new fashion designs for this season’s new collection. Before considered as outsiders of fashion, the Chinese runways are now welcoming smog masks as the newest trendy accessories.  Thanks to the Chinese designers breathing masks will match the clothing in any situation and adopt any styles.

Whether it is to match QIAODAN Yin Peng’s sports wear line, that the designer introduced to the fashion industry on the 28th of October during this year’s Mercedes-Benz China Fashion Week in Beijing.

smog 1

Or if it is to match other styles such as the urban-chic one of Masha Ma’s collections. The designer presented high-end Swarovski-studded breathing masks to match her Spring/Summer 2015 collection during the Paris Fashion Week.

SS15 MASHA MA 10/01/2014

Using digital to sell this new trend

While China accepted pollution as part of its daily life, e-commerce has also been booming and Selling fashion items online in China has become necessary. Clothing is indeed the first category of online shopping in the e-commerce field.

Fashion brands are already starting to sell these trendy pollution masks online. Indeed Masha Ma and other designers such as SANKUANZ, Qiu Hao and Xander Zhou partnered with the Chinese version of the Yoox website. The italian luxury e-commerce retailer Yoox, will therefore be selling the newest collections of couture breathing masks online, on the eco-friendly part of the website: Yooxygen.

smog yooxygen

These new styles of breathing masks will certainly be adopted really quickly by Chinese fashionistas. They indeed provide the protection and the good look that Chinese women are looking for lately. Fashionable breathing masks will therefore represent the near future of local fashion and be the next top selling item on the Chinese online fashion retailers platforms.

To go further:

Fashion logos

Let's Discuss Your Project?

We are the Most Visible Digital Agency in China

Contact us

Latest China Marketing News

Understanding the Chinese Lingerie Market

One thing is certain, it is that the subject of lingerie divides cultures and countries. From the manufacturers' point of view, it is obvious that a woman's body must be shown to present lingerie products. However,…

Read More >

Why Fashion Brands are The Most Dependent on Chinese Consumers?

For several years now, China is becoming unavoidable for most of the luxury brands in the world. In 2021, luxury sales in China will surely continue to grow. Regarding the global pandemic, China recovered from its…

Read More >

Chinese Consumers Have Developed an Increasing Appetite for Gold

What are the reasons for Chinese consumers taste for gold? Gifts and the desire of a high social and economic status are the main reasons why Chinese shoppers want to buy gold. There are several social…

Read More >

Myths and Reality About Chinese Luxury Consumers

China for many decades now has been the preferred destination for outsourcing manufacturing of many products by global companies. The low-cost of labor, and material gave them this preferred status. Though, China enjoyed this status, it…

Read More >

Chinese Women are The Prime Fashion Consumers in China

Fashion market in China, which was earlier dominated by male consumers, is now experiencing a huge female following. This growing sense of fashion among women in china is attributed to the growth of social awareness, with…

Read More >

10 Things You Need to Know About Fashion in China

What does "Fashion" really means for Chinese? Back in time to 10 years ago, what Chinese people care more about in fashion? It was all about status and how many luxury brands they could have in…

Read More >

5 thoughts on “Smog masks have become fashionable in China”

  1. Pingback: The top 10 luxury fashion brand searched online in China. - Fashion China

  2. Pingback: 5 Secrets of Mogujie's Success in China - Fashion China

  3. I can’t stand how this content is funny right now with the whole Covid-19 situation, we can see the emergence of brands from all sectors, from RTW to luxury developing masks lines. This article was in the future ahah

Leave a Comment

Your email address will not be published. Required fields are marked *