Fashion luxury agency in China

Social media China

The Ultimate Guide to Wechat Marketing

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WHAT IS WECHAT? Launched in 2011, WeChat is a free social media application developed by the Chinese company Tencent. It is an instant messaging on mobile with multiple functions and remains a social network impossible to circumvent for the visibility on the Chinese web. Wechat offers more traditional networking options like video and image sharing,…

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Video the best Tool for Branding in China

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Short videos are an industry in China. They are an industry that has grown rapidly thanks to the popularity of smartphones and improved communication networks. Yixia Technology, owner of Miaopai and Xiaokaxiu, are popular video applications popular in China, have already spent $ 2 billion to encourage video content creators and producers by creating several…

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Go Digital, the new challenge of Shopping mall in China

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Since the ubiquity of smartphone is the customers’ life it has become a real tool for shopping nowadays. Especially for shopping, smartphones are used everywhere. New behavior has rise, and digital sales does not affect negatively physical sales anymore. Smartphones are now used to different manners. Now clients use their smartphone as a tool to…

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Montblanc ‘s WeChat campaign : a digital lesson

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MontBlanc is well known for its luxury pens. Recently, the brand promoted its new writing utensil via an interactive WeChat campaign in China. A History lesson The Rouge et Noir fountain pen is promoted by the app as a heritage of the 20th century. Through Wechat, Montblanc explain that the fountain pen was first developed…

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