Fashion luxury agency in China

Social media China

Go Digital, the new challenge of Shopping mall in China

shopping Chinese

Since the ubiquity of smartphone is the customers’ life it has become a real tool for shopping nowadays. Especially for shopping, smartphones are used everywhere. New behavior has rise, and digital sales does not affect negatively physical sales anymore. Smartphones are now used to different manners. Now clients use their smartphone as a tool to…

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Montblanc ‘s WeChat campaign : a digital lesson

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MontBlanc is well known for its luxury pens. Recently, the brand promoted its new writing utensil via an interactive WeChat campaign in China. A History lesson The Rouge et Noir fountain pen is promoted by the app as a heritage of the 20th century. Through Wechat, Montblanc explain that the fountain pen was first developed…

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Fashion in China is all about branding !

chanel in china

When Fashion rushes the Chinese market! China’s economy grew up very quickly these last years and a purchasing power’s increasing was noticed. In addition, middle-class is shifting to upper class which changes their consumption behaviour. Then, they have different expectations regarding products they buy. Indeed, today, Chinese consumers are very attracted by luxury brands which offer…

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The case of Revolve in the China’s Fashion E-Commerce Market

Woman browsing a digital clothes rail on-line

How to appel customers in the China’s Fashion E-Commerce Market? Who is Revolve? Revolve is fashion e-commerce platform based in Los Angeles. It offers around 600 independent shoe and clothing brands, composed of well-known designers including Free People, Lovers + Friends, Calvin Klein, Alexander McQueen, Zac Posen and Alexander Wang and so on.   How…

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New sportswear fashion trend in China

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One of the latest trends in China is to wear sport clothes outside the gym Some recent Bloomberg and fashionista.com studies showed that wearing sport clothes outside of the gym is going viral in China. Chinese consumers not only wear these clothes in the gym but also at work or while shopping. Renown sportswear brands…

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