Fashion luxury agency in China

Social media China

New marketing strategy impulsed by the Millenial

The United States is supporting huge changes. As our populace gets more established, recent college grads are getting closer and nearer to grabbing the mallet far from Boomers also the biggest move of riches ever.  How do the Chinese Millenials see international and local Brands? How are the Millenials going to spend $30 trillion? Nothing…

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The Ultimate Guide to Wechat Marketing

WHAT IS WECHAT? Launched in 2011, WeChat is a free social media application developed by the Chinese company Tencent. It is an instant messaging on mobile with multiple functions and remains a social network impossible to circumvent for the visibility on the Chinese web. Wechat offers more traditional networking options like video and image sharing,…

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Video the best Tool for Branding in China

Short videos are an industry in China. They are an industry that has grown rapidly thanks to the popularity of smartphones and improved communication networks. Yixia Technology, owner of Miaopai and Xiaokaxiu, are popular video applications popular in China, have already spent $ 2 billion to encourage video content creators and producers by creating several…

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The specifities of international marketing : illustrated by the Chinese market

The Chinese market, characteristics and potential.   With an exponential growth, China is attracting more and more entrepreneurs. But the specifics of the market make the creation of businesses and the implantation in China unique to this country. International Marketing International   marketing corresponds to all the actions taken by a company to enter a foreign…

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