Fashion luxury agency in China

Social media China

The Ultimate Guide to Wechat Marketing

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WHAT IS WECHAT? Launched in 2011, WeChat is a free social media application developed by the Chinese company Tencent. It is an instant messaging on mobile with multiple functions and remains a social network impossible to circumvent for the visibility on the Chinese web. Wechat offers more traditional networking options like video and image sharing,…

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Video the best Tool for Branding in China

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Short videos are an industry in China. They are an industry that has grown rapidly thanks to the popularity of smartphones and improved communication networks. Yixia Technology, owner of Miaopai and Xiaokaxiu, are popular video applications popular in China, have already spent $ 2 billion to encourage video content creators and producers by creating several…

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The specifities of international marketing : illustrated by the Chinese market

growth economy in china

The Chinese market, characteristics and potential.   With an exponential growth, China is attracting more and more entrepreneurs. But the specifics of the market make the creation of businesses and the implantation in China unique to this country. International Marketing International   marketing corresponds to all the actions taken by a company to enter a foreign…

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Go Digital, the new challenge of Shopping mall in China

shopping Chinese

Since the ubiquity of smartphone is the customers’ life it has become a real tool for shopping nowadays. Especially for shopping, smartphones are used everywhere. New behavior has rise, and digital sales does not affect negatively physical sales anymore. Smartphones are now used to different manners. Now clients use their smartphone as a tool to…

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