Fashion luxury agency in China

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Montblanc ‘s WeChat campaign : a digital lesson

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MontBlanc is well known for its luxury pens. Recently, the brand promoted its new writing utensil via an interactive WeChat campaign in China. A History lesson The Rouge et Noir fountain pen is promoted by the app as a heritage of the 20th century. Through Wechat, Montblanc explain that the fountain pen was first developed…

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Sustainable Fashion Made In China ?

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A few Chinese fashion brands are working towards sustainable fashion products, will the trend spread nationwide? China fashion sustainable? China is known worldwide for its unhealthy levels of air pollution and its counter-smog measures such as breathing masks and license plates restrictions. The Chinese textile industry accounts for a large share of the pollution in…

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Chinese Fashion on the rise !

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China will not remain the world’s factory forever, Chinese creation is trending. Chinese trend For decades, the world considered China as the number one producer and imitator, often pointing out the cheap labor as being source of the “Made In China” low quality. This era is long gone as China is surfacing as a creator…

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Chinese are turning to sportswear

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More and more Chinese customers are turning to Western sport brands instead of  luxury labels. Sportswear in China National attention One of the latest shopping trend on the Chinese market, is to favor western brand sportswear rather than luxury label clothes. According to media report and Euromonitor International in depths studies, the Chinese national policy…

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Compare Wechat & Weibo

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Weibo or Wechat which one I need to Choose ?  Good question….  The Social Media Battle in China Since there are around 700 millions of active users on Wechat, it became a must to be on that social media platform. So for the success of microblogging platforms like Weibo became harder to pursue and users…

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