Fashion luxury agency in China

brand

Wine in China, the next big challenge ?

wine penfolds_modif

JD.com and Penfolds bet on future online wine demands During the 4th of may JD.com announced their partnership which became stronger with the famous brand Australian brand of wine Penflods. They are puting their partnership to the next level in order to anticipate the demande coming for online sales about wine. JD.com will be the…

Read more

2017 : Luxury Brands in China still underestimate WeChat

celebrity

Luxury Brands still underestimate WeChat What is our vision of WeChat? In the West, what is retained about this social network: WeChat is the social mobile platform most dynamic in China. WeChat has many features of an instant messaging application to an e-commerce platform. WeChat also has the ability to customize your account to your taste….

Read more

Montblanc ‘s WeChat campaign : a digital lesson

1175x595_STT_Apr_ReN_4

MontBlanc is well known for its luxury pens. Recently, the brand promoted its new writing utensil via an interactive WeChat campaign in China. A History lesson The Rouge et Noir fountain pen is promoted by the app as a heritage of the 20th century. Through Wechat, Montblanc explain that the fountain pen was first developed…

Read more

Sustainable Fashion Made In China ?

u=1301337063,936894378&fm=21&gp=0

A few Chinese fashion brands are working towards sustainable fashion products, will the trend spread nationwide? China fashion sustainable? China is known worldwide for its unhealthy levels of air pollution and its counter-smog measures such as breathing masks and license plates restrictions. The Chinese textile industry accounts for a large share of the pollution in…

Read more

Chinese Fashion on the rise !

u=1301337063,936894378&fm=21&gp=0

China will not remain the world’s factory forever, Chinese creation is trending. Chinese trend For decades, the world considered China as the number one producer and imitator, often pointing out the cheap labor as being source of the “Made In China” low quality. This era is long gone as China is surfacing as a creator…

Read more