Fashion luxury agency in China

Brands

Using WeChat by brands under 5 functions

WeChat consumer

Using WeChat by brands under 5 functions WeChat has becomed THE social network most used in China with 547 million monthly active users and now 400 million users of mobile payment function. WeChat is not just an application but can be considered as an ecosystem: you can keep in touch with friends by sending messages, stay…

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A weak branding does not inspire the trust in China, why and how to improve it ?

Luxury-Brand-Management-18

Branding, what is it? According to the online business dictionary, branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers….

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