Fashion luxury agency in China

Chinese consumers

Wine in China, the next big challenge ?

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JD.com and Penfolds bet on future online wine demands During the 4th of may JD.com announced their partnership which became stronger with the famous brand Australian brand of wine Penflods. They are puting their partnership to the next level in order to anticipate the demande coming for online sales about wine. JD.com will be the…

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Go Digital, the new challenge of Shopping mall in China

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Since the ubiquity of smartphone is the customers’ life it has become a real tool for shopping nowadays. Especially for shopping, smartphones are used everywhere. New behavior has rise, and digital sales does not affect negatively physical sales anymore. Smartphones are now used to different manners. Now clients use their smartphone as a tool to…

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Sustainable Fashion Made In China ?

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A few Chinese fashion brands are working towards sustainable fashion products, will the trend spread nationwide? China fashion sustainable? China is known worldwide for its unhealthy levels of air pollution and its counter-smog measures such as breathing masks and license plates restrictions. The Chinese textile industry accounts for a large share of the pollution in…

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New sportswear fashion trend in China

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One of the latest trends in China is to wear sport clothes outside the gym Some recent Bloomberg and fashionista.com studies showed that wearing sport clothes outside of the gym is going viral in China. Chinese consumers not only wear these clothes in the gym but also at work or while shopping. Renown sportswear brands…

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Luxury Brands follow Chinese digital market mutations

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Luxury brands who developed their market in China during the booming years are now conforming with the digital  trend in China. Chinese market knowledgeable Numerous luxury brands are establishing their market strategies in the popular Chinese chat platforms such as WeChat and Weibo, in the meantime they are also opening their own stores on ecommerce…

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