Fashion luxury agency in China

Chinese fashion market

Sustainable Fashion Made In China ?

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A few Chinese fashion brands are working towards sustainable fashion products, will the trend spread nationwide? China fashion sustainable? China is known worldwide for its unhealthy levels of air pollution and its counter-smog measures such as breathing masks and license plates restrictions. The Chinese textile industry accounts for a large share of the pollution in…

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New sportswear fashion trend in China

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One of the latest trends in China is to wear sport clothes outside the gym Some recent Bloomberg and fashionista.com studies showed that wearing sport clothes outside of the gym is going viral in China. Chinese consumers not only wear these clothes in the gym but also at work or while shopping. Renown sportswear brands…

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Luxury Brands follow Chinese digital market mutations

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Luxury brands who developed their market in China during the booming years are now conforming with the digital  trend in China. Chinese market knowledgeable Numerous luxury brands are establishing their market strategies in the popular Chinese chat platforms such as WeChat and Weibo, in the meantime they are also opening their own stores on ecommerce…

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Chinese Fashion on the rise !

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China will not remain the world’s factory forever, Chinese creation is trending. Chinese trend For decades, the world considered China as the number one producer and imitator, often pointing out the cheap labor as being source of the “Made In China” low quality. This era is long gone as China is surfacing as a creator…

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Louis Vuitton goes in the art documentary

louis vuitton arts

Louis Vuitton sponsored a Chinese documentary with key stars figures in arts Art and Fashion Louis Vuitton is a brand that often combine arts and fashion. They have partnerships with many artists all around the world and that allow them to use their artistic work in their collections or advertisements. The involvement of that luxury brand in…

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