Fashion luxury agency in China

Chinese luxury

New habits from the Chinese for luxury goods

luxury-china

The luxury sector in China can experience some issues with the anti-corruption measures implemented by the government, or either the weakness of the domestic currency, the yuan. However, the Chinese still need and have a particular taste for shopping, according to the CEO of Piaget, a Swiss watch manufacturer in this industry. Not Hong Kong…

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Targeting the rich Chinese tourists : the Challenge for Luxury Brands

luxury Chinese

  Last month was the scene of the online premiere of “Ultra Rich Asian Girls, a Housewives-syle reality show broadcasting the lives of four wealthy Chinese-Canadian women. While the reality TV did not reach any records, the show differs in its characters showing off a mix of English and Mandarin. By doing that, the show…

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How brands fit into the perfume market in China ?

Beautiful young woman smelling her perfume

How brands fit into the perfume market in China ? During the last decade, China has experienced a boom in many sectors thanks to rising disposable income and the development of a consumer culture. The sectors that benefited from this trend is fashion, including cosmetics. But we notice that the perfume market is still underdeveloped…

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