Fashion luxury agency in China

Chinese luxury

New habits from the Chinese for luxury goods


The luxury sector in China can experience some issues with the anti-corruption measures implemented by the government, or either the weakness of the domestic currency, the yuan. However, the Chinese still need and have a particular taste for shopping, according to the CEO of Piaget, a Swiss watch manufacturer in this industry. Not Hong Kong…

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Targeting the rich Chinese tourists : the Challenge for Luxury Brands

luxury Chinese

  Last month was the scene of the online premiere of “Ultra Rich Asian Girls, a Housewives-syle reality show broadcasting the lives of four wealthy Chinese-Canadian women. While the reality TV did not reach any records, the show differs in its characters showing off a mix of English and Mandarin. By doing that, the show…

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How brands fit into the perfume market in China ?

Beautiful young woman smelling her perfume

How brands fit into the perfume market in China ? During the last decade, China has experienced a boom in many sectors thanks to rising disposable income and the development of a consumer culture. The sectors that benefited from this trend is fashion, including cosmetics. But we notice that the perfume market is still underdeveloped…

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Louis Vuitton, the new farouvite middle-class’ brand for Chinese

Louis Vuitton

Louis Vuitton, more accessible for the Chinese middle-class Nowadays, many foreign luxury brands penetrated the Chinese market and succeeded in taking up the challenge. Indeed, China is the new companies’ target especially because the country represents billion of new customers. In addition, Chinese consumers are more and more attracted by the luxury brands and the…

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