Fashion luxury agency in China

Chinese marketplace

Wine in China, the next big challenge ?

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JD.com and Penfolds bet on future online wine demands During the 4th of may JD.com announced their partnership which became stronger with the famous brand Australian brand of wine Penflods. They are puting their partnership to the next level in order to anticipate the demande coming for online sales about wine. JD.com will be the…

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The specifities of international marketing : illustrated by the Chinese market

growth economy in china

The Chinese market, characteristics and potential.   With an exponential growth, China is attracting more and more entrepreneurs. But the specifics of the market make the creation of businesses and the implantation in China unique to this country. International Marketing International   marketing corresponds to all the actions taken by a company to enter a foreign…

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New sportswear fashion trend in China

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One of the latest trends in China is to wear sport clothes outside the gym Some recent Bloomberg and fashionista.com studies showed that wearing sport clothes outside of the gym is going viral in China. Chinese consumers not only wear these clothes in the gym but also at work or while shopping. Renown sportswear brands…

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Luxury Brands follow Chinese digital market mutations

chinese-meanwear

Luxury brands who developed their market in China during the booming years are now conforming with the digital  trend in China. Chinese market knowledgeable Numerous luxury brands are establishing their market strategies in the popular Chinese chat platforms such as WeChat and Weibo, in the meantime they are also opening their own stores on ecommerce…

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Chinese Fashion on the rise !

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China will not remain the world’s factory forever, Chinese creation is trending. Chinese trend For decades, the world considered China as the number one producer and imitator, often pointing out the cheap labor as being source of the “Made In China” low quality. This era is long gone as China is surfacing as a creator…

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