Fashion luxury agency in China

chinese millenials

New marketing strategy impulsed by the Millenial

The United States is supporting huge changes. As our populace gets more established, recent college grads are getting closer and nearer to grabbing the mallet far from Boomers also the biggest move of riches ever.  How do the Chinese Millenials see international and local Brands? How are the Millenials going to spend $30 trillion? Nothing…

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Wealthy Young Chinese Consumers are Redefining Luxury

Luxury in China is a big industry. Maybe the biggest in the world.   One thing is certain; the Chinese youth is redefining the luxury sector. The millennial includes everybody born between the early 1980s and the early 2000s. There are now imposing their own rules and give some trouble to the luxury and haute-couture…

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Chinese Millennial don’t want Celebrity Brand Ambassadors anymore

luxury brands in China have taken a next level  with their marketing strategies in 2017. Specialists, supermodels, and Wang Hong may well have much better exposure than regular stars forty two percent of Chinese students wish to become KOLs. Having many followers as ambassadors may be more significant than a celebrity. When brands opt for…

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Targeting Chinese millennials, a challenge for tourism players & International luxury Brands

Are you a travel agency? A hotel? Or maybe another kind of player in the Tourism market looking to reach Chinese millennial in China? This article will help you to figure out the specific characteristics of this group as well as its challenges. The outbound tourism market in China The outbound Chinese tourism market has…

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