Fashion luxury agency in China

digital strategy

Montblanc ‘s WeChat campaign : a digital lesson

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MontBlanc is well known for its luxury pens. Recently, the brand promoted its new writing utensil via an interactive WeChat campaign in China. A History lesson The Rouge et Noir fountain pen is promoted by the app as a heritage of the 20th century. Through Wechat, Montblanc explain that the fountain pen was first developed…

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China’s Digital Luxury Leaders for 2016: Chow Tai Fook and Burberry

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Which Luxury brand has the best digital strategy?     The analyse of L2 specialized in digital intelligence   The firm L2 specialised in digital intelligence analysed the digital marketing strategies of several luxury brands. For that it looked at the brands’ websites, e-commerce plateforms, digital marketing or social media campaigns, and mobile presence of…

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The secret of Michael Kors success in China

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While highend luxury sales have been reduced over the last years, affordable luxury brands have gained popularity among Chinese consumers. Integrate digital platforms is the secret of Michael Kors success in China. Since 2o13, affordable luxury brands such as Michael Kors have seen significant sales growth due to the Chinese increase middle-class and the popularity…

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Overview of the Digital Strategy of H&M in China

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H&M is a Swedish fashion multinational company known for its fast-fashion clothing for men, women, teenagers and children. H&M has a strong online presence in the Chinese market. In 2007, the fashion brand expanded its business to China and the Asian giant becomes the retailer’s largest market outside Europe and the US. Nowadays H&M has…

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