Fashion luxury agency in China

European Fashion

The Luxury Industry have to meet chinese expectations

The Luxury brands, huge market in China The luxury French brands became attractive for the Chinese population. Although high prices, the “Made in France” seems not to stop customers. China represents a huge opportunity for famous french brands which are discovering a new sector to grasp. These companies are able to adapt their strategy quickly…

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Why European fashion style is so popular in China?

Chinese customers identify European brands as synonymous of fashion and uniqueness. Chinese people are seeking quality, heritage and authenticity into the European brands. For the last few years, the Chinese’s interest for European fashion and textile brands has increased. Rising salaries, well-made products and the desire of Chinese shoppers for high quality products are some of the…

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