Fashion luxury agency in China

fashion brands in china

The case of Revolve in the China’s Fashion E-Commerce Market

Woman browsing a digital clothes rail on-line

How to appel customers in the China’s Fashion E-Commerce Market? Who is Revolve? Revolve is fashion e-commerce platform based in Los Angeles. It offers around 600 independent shoe and clothing brands, composed of well-known designers including Free People, Lovers + Friends, Calvin Klein, Alexander McQueen, Zac Posen and Alexander Wang and so on.   How…

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Luxury Brands follow Chinese digital market mutations

chinese-meanwear

Luxury brands who developed their market in China during the booming years are now conforming with the digital  trend in China. Chinese market knowledgeable Numerous luxury brands are establishing their market strategies in the popular Chinese chat platforms such as WeChat and Weibo, in the meantime they are also opening their own stores on ecommerce…

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Are Chinese brands ambassadors worthwhile for fashion brands?

Chanel wedding dress ambassador

In the fashion Chinese market, a lot of majors brands are using brand ambassadors to convey marketing messages toward their targets. This phenomenon is becoming more and more popular. Luxury brands are the one that use the most Chinese celebrities. But actually, the ressources regarding China’s top celebrities are not very wide. Most of the…

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10 Tips for a winning WeChat strategy for Fashion Brands

10 Tips WeChat Strategy (1)

WeChat is the leading Social App in China. Out of 600 million internet users, 500 are active WeChat users. Since the community is that important, being present and active on this social network and on Chinese social networks in general is a must for a Fashion brand! Here are 10 things you should absolutely know…

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China is strongly cutting taxes on imported products

Tokyo-shoppers

Taxes on imported products can be extremely high in China. The Chinese Government used to practice this kind of methods as a protectionist way to grow domestic consumption. But, as a result of these practices, the consumption of counterfeited products raised and the wealthier part of the population managed to purchase their products while they…

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