Fashion luxury agency in China

Fashion luxury brands

Wine in China, the next big challenge ?

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JD.com and Penfolds bet on future online wine demands During the 4th of may JD.com announced their partnership which became stronger with the famous brand Australian brand of wine Penflods. They are puting their partnership to the next level in order to anticipate the demande coming for online sales about wine. JD.com will be the…

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Fashion in China is all about branding !

chanel in china

When Fashion rushes the Chinese market! China’s economy grew up very quickly these last years and a purchasing power’s increasing was noticed. In addition, middle-class is shifting to upper class which changes their consumption behaviour. Then, they have different expectations regarding products they buy. Indeed, today, Chinese consumers are very attracted by luxury brands which offer…

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China’s Digital Luxury Leaders for 2016: Chow Tai Fook and Burberry

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Which Luxury brand has the best digital strategy?     The analyse of L2 specialized in digital intelligence   The firm L2 specialised in digital intelligence analysed the digital marketing strategies of several luxury brands. For that it looked at the brands’ websites, e-commerce plateforms, digital marketing or social media campaigns, and mobile presence of…

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“Premium” will be the new trend in China !

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As the Chinese middle-class is rising, its demand regarding “expensive but no too expensive” luxury products will grow. The Booming Premium fashion Market in China Premium  brands like Michael Kors, Ralph Lauren, Coach and Swatch are expected to do fairly well on the Chinese market, as the Chinese ascending middle-class will have about 119 million…

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Louis Vuitton, the new farouvite middle-class’ brand for Chinese

Louis Vuitton

Louis Vuitton, more accessible for the Chinese middle-class Nowadays, many foreign luxury brands penetrated the Chinese market and succeeded in taking up the challenge. Indeed, China is the new companies’ target especially because the country represents billion of new customers. In addition, Chinese consumers are more and more attracted by the luxury brands and the…

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