Fashion luxury agency in China

foreign brands

How Foreign Brands Can Overcome The New VPN Ban In Mainland China?

Entrance of Foreign Brands in Chinese Digital Space   According to L2 2017 Digital IQ Index: China Luxury report, affluent Chinese consumers started to spend on luxury brands again after two years of decline in sales, therefore luxury brands were advised strongly to invest in comprehensive digital plan for China in order to capture affluent…

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A weak branding does not inspire the trust in China, why and how to improve it ?

Branding, what is it? According to the online business dictionary, branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers….

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