Fashion luxury agency in China

KOLs china

Chinese Millennial don’t want Celebrity Brand Ambassadors anymore

luxury brands in China have taken a next level¬† with their marketing strategies in 2017. Specialists, supermodels, and Wang Hong may well have much better exposure than regular stars forty two percent of Chinese students wish to become KOLs. Having many followers as ambassadors may be more significant than a celebrity. When brands opt for…

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Are Chinese brands ambassadors worthwhile for fashion brands?

In the fashion Chinese market, a lot of majors brands are using brand ambassadors to convey marketing messages toward their targets. This phenomenon is becoming more and more popular. Luxury brands are the one that use the most Chinese celebrities. But actually, the ressources regarding China’s top celebrities are not very wide. Most of the…

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