Fashion luxury agency in China

luxury brand

Wealthy Young Chinese Consumers are Redefining Luxury

Luxury in China is a big industry. Maybe the biggest in the world.   One thing is certain; the Chinese youth is redefining the luxury sector. The millennial includes everybody born between the early 1980s and the early 2000s. There are now imposing their own rules and give some trouble to the luxury and haute-couture…

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Luxury Spending To Double in China Over Next 10 Years, Says McKinsey

Affluent Chinese consumers are projected to produce approximately forty four per cent with the international luxury use across the world by 2025, in accordance with McKinsey & Company. This would double their current level of spending to one trillion yuan (US$147 billion). The consulting company, which issued a language industry report on June 13, also…

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Go Digital, the new challenge of Shopping mall in China

Since the ubiquity of smartphone is the customers’ life it has become a real tool for shopping nowadays. Especially for shopping, smartphones are used everywhere. New behavior has rise, and digital sales does not affect negatively physical sales anymore. Smartphones are now used to different manners. Now clients use their smartphone as a tool to…

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Social Medias are a must-have for fashion brands in China

Fashion Brands in China as for Cosmetics require a great reputation, and this even way before starting to sell an amount of products, big enough to ensure a profitability in China, with or without distributors. 3 Fashion leaders will be featured here Fashion.sohu, is the Chinese’ Fashion rendezvous, par excellence! It allows users to comment on…

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Fashion in China is all about branding !

When Fashion rushes the Chinese market! China’s economy grew up very quickly these last years and a purchasing power’s increasing was noticed. In addition, middle-class is shifting to upper class which changes their consumption behaviour. Then, they have different expectations regarding products they buy. Indeed, today, Chinese consumers are very attracted by luxury brands which offer…

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