Fashion luxury agency in China

marketing strategy

6 Top Wise strategies to sell fashion apparel in China

Fashion apparel is booming in China. Apparel sales are blooming in China Apparel and footwear sales increased significantly since 2016, due to the greater number of women seeking to stay trendy, there were more frequent purchases by them in comparison with men. Consequently, womenswear surpassed menswear in terms of value growth and total value sales….

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The secret of Michael Kors success in China

While highend luxury sales have been reduced over the last years, affordable luxury brands have gained popularity among Chinese consumers. Integrate digital platforms is the secret of Michael Kors success in China. Since 2o13, affordable luxury brands such as Michael Kors have seen significant sales growth due to the Chinese increase middle-class and the popularity…

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