Fashion luxury agency in China

Marketing

Chinese consumers prefer international brands

luxury China

Why Chinese consumers prefer well known brands internationally? The new attitude of Chinese consumers Economic growth in China has grown rapidly, and many Chinese quickly grew rich. China’s new rich are looking for luxury goods everywhere. Their lifestyle has changed and they became wealthier and are ready to consume even more luxury goods. Indeed, the…

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Using WeChat by brands under 5 functions

WeChat consumer

Using WeChat by brands under 5 functions WeChat has becomed THE social network most used in China with 547 million monthly active users and now 400 million users of mobile payment function. WeChat is not just an application but can be considered as an ecosystem: you can keep in touch with friends by sending messages, stay…

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