Fashion luxury agency in China

partnership

Wine in China, the next big challenge ?

wine penfolds_modif

JD.com and Penfolds bet on future online wine demands During the 4th of may JD.com announced their partnership which became stronger with the famous brand Australian brand of wine Penflods. They are puting their partnership to the next level in order to anticipate the demande coming for online sales about wine. JD.com will be the…

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Why e-retailer Shangpin attracts more European brands to China?

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Chinese e-retailer Shangpin has become one of the most successful e-commerce sites in China with over 5million users since the online shop launched in 2010. Shangpin is the first Chinese online multi-fashion brand e-retailer and lifestyle platform which offers more than 400 international brands. Its luxury brands online shop image has been continually won millions…

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Shanghai fashion week this year : how technology and digital changed the fashion industry

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New season of Shanghai fashion has finished on last Friday 24th of October after the last big event -Shanghai fashion week model competition. As we all know the fashion week is to find out what’s the next season’s fashion trend. What’s the new for the design of garments in trend? Who is the in trend…

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How can luxury events improve your brand awareness in China?

Fashion China

The 2014 Cannes film festival saw the appearences of two of the most famous Chinese stars, Zhang Ziyi and Li Gong. Wearing luxury and fashion creations, they  stole the spotlight and steered scores of comments and discussions on social media such as Weibo or Wechat. Indeed, Piaget, Roberto Cavalli and L’Oreal all linked their name…

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Hello Kitty reaches the four corners of China

hello-kitty

The fashion icone is cherished by every Chinese young woman Hello Kitty is a global phenomenon that has been created by the Japanese stylist Yuko Shimiru in 1974. For a long time it was under the direction of the Japanese firm Sanrio before being bought by the American firm SEGA. If this pink little cat…

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