Fashion luxury agency in China

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The specifities of international marketing : illustrated by the Chinese market

The Chinese market, characteristics and potential.   With an exponential growth, China is attracting more and more entrepreneurs. But the specifics of the market make the creation of businesses and the implantation in China unique to this country. International Marketing International   marketing corresponds to all the actions taken by a company to enter a foreign…

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Montblanc ‘s WeChat campaign : a digital lesson

MontBlanc is well known for its luxury pens. Recently, the brand promoted its new writing utensil via an interactive WeChat campaign in China. A History lesson The Rouge et Noir fountain pen is promoted by the app as a heritage of the 20th century. Through Wechat, Montblanc explain that the fountain pen was first developed…

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Fashion in China is all about branding !

When Fashion rushes the Chinese market! China’s economy grew up very quickly these last years and a purchasing power’s increasing was noticed. In addition, middle-class is shifting to upper class which changes their consumption behaviour. Then, they have different expectations regarding products they buy. Indeed, today, Chinese consumers are very attracted by luxury brands which offer…

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Suning is the new friendship between Chinese and US market

Suning is the bridge between Chinese market and US brands Currently, the e-commerce market is attracting Chinese consumers. They want to purchase foreign products especially concerning luxury and beauty products. Indeed, these goods are seen as quality and healthy which is very appealing in China.   Suning is a US retailer offering electronics products in…

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5 E-Commerce Tips to expand your brand (in China)

How can you use e-commerce to promote and sell your products? China is beginning the biggest market in the world for a lot of different kind of product including fashion and luxury. There are many ways to promote it and attract the customer, but you have to know that in China, communication and promotion is…

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