Fashion luxury agency in China

wechat

How to Open a Wechat Shop?

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Many companies are thinking of open a wechat store to sell on Wechat. PLATFORM OF E-COMMERCE ON WECHAT In July 2014, Wechat gave birth to “Wechat store” allowing companies to set up their own e-commerce platform. With Wechat Pay, Wechat’s mobile payment system, customers can easily view items and view them via a one-click payment…

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2017 : Luxury Brands in China still underestimate WeChat

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Luxury Brands still underestimate WeChat What is our vision of WeChat? In the West, what is retained about this social network: WeChat is the social mobile platform most dynamic in China. WeChat has many features of an instant messaging application to an e-commerce platform. WeChat also has the ability to customize your account to your taste….

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Montblanc ‘s WeChat campaign : a digital lesson

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MontBlanc is well known for its luxury pens. Recently, the brand promoted its new writing utensil via an interactive WeChat campaign in China. A History lesson The Rouge et Noir fountain pen is promoted by the app as a heritage of the 20th century. Through Wechat, Montblanc explain that the fountain pen was first developed…

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Using WeChat by brands under 5 functions

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Using WeChat by brands under 5 functions WeChat has becomed THE social network most used in China with 547 million monthly active users and now 400 million users of mobile payment function. WeChat is not just an application but can be considered as an ecosystem: you can keep in touch with friends by sending messages, stay…

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Compare Wechat & Weibo

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Weibo or Wechat which one I need to Choose ?  Good question….  The Social Media Battle in China Since there are around 700 millions of active users on Wechat, it became a must to be on that social media platform. So for the success of microblogging platforms like Weibo became harder to pursue and users…

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