Fashion luxury agency in China

weibo

Compare Wechat & Weibo

Wecht weibo

Weibo or Wechat which one I need to Choose ?  Good question….  The Social Media Battle in China Since there are around 700 millions of active users on Wechat, it became a must to be on that social media platform. So for the success of microblogging platforms like Weibo became harder to pursue and users…

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Otte sees big opportunity in the Chinese fashion market

Otte china

Otte the boutique shopping experience for women launched in 1999 in Williamsburg, Brooklyn will finally open a shop in Shanghai next March. Otte is a multi-brands shop targeting women loving luxury and contemporary design. They gather in their shops many different designers and have a great and stylish selection of ready-to-wear, shoes, jewelry and accessories….

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Why fashion brands in China need to use the mobile channel to talk to their clients

chinese girl with a phone

If we look at the last report of the China Internet Network Information Center (CNNIC), 88.9 percent of the Internet users in China used to be connected to Internet through their mobile. Then, these figures help us to understand how crucial is it to talk to fashion customers using this device. This percentage increased if we compared…

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Understand the Chinese fashion Key Opinion Leader

Fashion key opinion leader

Chinese key opinion leaders are very powerful in China as they can influence buying decisions of their followers by simply posting photos on their social medias accounts. A lot of brands in China collaborate with them to increase their visibility or their brand awareness. Unlike bloggers in the West, most of the Chinese key opinions…

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