Fashion luxury agency in China

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How can you invest in the Luxury Sector in China?

Luxury sector in China is now a big industry. Chinese buy everything really everything online, the Chinese market is a highly digital market, if you want to invest in luxury you must first adapt to this trend of consumption. Are you new to the Chinese market? And you want to invest in luxury? Here you…

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Wechat: the New weapon of Luxury Brands

Luxury Brand in China The sales of Longchamp limited edition bags have worked well on weChat, and there is no reason why this does not work for other luxury products, WeChat effectively contributes to the increase in sales in the Chinese market. Wechat story China’s Tencent, which is a Chinese company based in Shenzhen, is…

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The case of Revolve in the China’s Fashion E-Commerce Market

How to appel customers in the China’s Fashion E-Commerce Market? Who is Revolve? Revolve is fashion e-commerce platform based in Los Angeles. It offers around 600 independent shoe and clothing brands, composed of well-known designers including Free People, Lovers + Friends, Calvin Klein, Alexander McQueen, Zac Posen and Alexander Wang and so on.   How…

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The Apparel industry focused on sportswear in China

Fashion – What’s the Chinese trend? The athleisure fashion trend Unexpectedly, even if luxury brands are numerous in China, nowadays consumers are more attracted by sportswear clothes that they wear outside the gym as well. It is what we call the athleisure fashion trend and it is growing intensively in China. The sportswear market has…

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Are Chinese Women Going to Fall in Love with Perfumes?

While many Chinese are great amateurs of French film, particularly the ones about love, it is still up to debate whether their admiration extends to the fragrances involved in the seduction dance playing on the screen. In this article, we will explore the state of the perfume market. Is China ready to adopt them as…

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