Fashion luxury agency in China

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The case of Revolve in the China’s Fashion E-Commerce Market

How to appel customers in the China’s Fashion E-Commerce Market? Who is Revolve? Revolve is fashion e-commerce platform based in Los Angeles. It offers around 600 independent shoe and clothing brands, composed of well-known designers including Free People, Lovers + Friends, Calvin Klein, Alexander McQueen, Zac Posen and Alexander Wang and so on.   How…

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The Apparel industry focused on sportswear in China

Fashion – What’s the Chinese trend? The athleisure fashion trend Unexpectedly, even if luxury brands are numerous in China, nowadays consumers are more attracted by sportswear clothes that they wear outside the gym as well. It is what we call the athleisure fashion trend and it is growing intensively in China. The sportswear market has…

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Are Chinese Women Going to Fall in Love with Perfumes?

While many Chinese are great amateurs of French film, particularly the ones about love, it is still up to debate whether their admiration extends to the fragrances involved in the seduction dance playing on the screen. In this article, we will explore the state of the perfume market. Is China ready to adopt them as…

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New habits from the Chinese for luxury goods

The luxury sector in China can experience some issues with the anti-corruption measures implemented by the government, or either the weakness of the domestic currency, the yuan. However, the Chinese still need and have a particular taste for shopping, according to the CEO of Piaget, a Swiss watch manufacturer in this industry. Not Hong Kong…

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China’s Digital Luxury Leaders for 2016: Chow Tai Fook and Burberry

Which Luxury brand has the best digital strategy?     The analyse of L2 specialized in digital intelligence   The firm L2 specialised in digital intelligence analysed the digital marketing strategies of several luxury brands. For that it looked at the brands’ websites, e-commerce plateforms, digital marketing or social media campaigns, and mobile presence of…

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