The mobile video sector in China is diversifying and will soon grow to 1 billion monthly active users.Mobile video is secondary to social media in terms of monthly active users (MAU) in China.
VIDEO, THE FUTURE OF DIGITAL IN CHINA?Online video content, live streaming and short videos increased by 35.6% compared to 2016, representing nearly 920 million monthly active users (MAUs).There was an increase of more than 12 million users from February to March 2017.Although categories are always treated separately, social media is dominated by giants such as WeChat and Weibo, while mobile video is more fragmented.
MOBILE VIDEO PLATFORM IN CHINATOP 10 mobile video platforms:
- Tencent with 435 MAU and growth of 48%
- IQiyi with 433 MAU and a growth of 58%
- Youku with 313 MAU and a growth of 65%
- Kuaishou with 109 MAU and a growth of 65%
- TV with 99.9 MAU and a growth of 22%
- Xiaomi with 95.27 MAU and a -4% growth decrease
- MongoTV with 78.7 MAU and a growth of 93%
- Sohu with 62 MAU and a growth of 14%
- StormPlayer with 52 MAU and a growth of 18%
- Tudou with 34.5 MAU and a growth of 6%
- Tencent is the video platform most used by users (because of Wechat).
- In March 2012, Youku buys Tudou and then becomes an online video platform in China, under the name Youku Tudou.
ALIBABA BOUGHT YOUKU TUDOUE-Commerce giant Alibaba Group bought an 18.5% stake in Youku Tudou for $ 1.22 billion. Founded by Jack Ma, the company has bought shares of various companies (film production, online mapping).The buyout of Youku Tudou was an important strategic initiative that would extend Alibaba’s ecosystem and bring new products and services to the company’s customers.The group will also merge several of its channels, including Taobao, to form the Big Fish (号 plate) platform, investing RMB 2 billion in its Big Fish Plan (计划 计划) to source content in the whole world.
- Kuaishou, short video editing and shared application, ranks fourth with 109.4 million MAU and gets 65% growth.
- Mango TV almost doubled with a 93% growth for 78.7 million MAU, ranking in 7th place.
- Only Xiaomi TV in the top 10 saw figures falling – 4% to 95.3 million MAU.
- If Miaopai, video sharing and live application, was counted, it would rank above Kuaishou with 276.5 million MAU, pushing Tudou out of the top 10. Miaopai is a short video sharing application in which Weibo has invested.