Last years were challenging for luxury. Luxury brands had to go through digital transformation to embrace technology and reinvent themselves. For instance, the luxury sector embraced creativity on WeChat, Xiaohongshu, Weibo, Douyin, and Tmall. Today, more than 200 luxury brands are available on Tmall Luxury Pavilion. Many of them joined in recent years because of … Continue reading 5 Reasons Your Luxury Brand Must Be on Tmall Luxury Pavilion