Daiyu Media’s a famous Influencer agency is searching for western Content creator for the Chinese Market
Onlyfans is open in China and some agencies want to invest in content creator
Daiyu, who they are, what a KOL is, and the role of livestreamers in China.
Who is MCN Daiyu Media?
It is a digital and talent agency operating in China. They specialize in identifying, developing, and promoting digital talent, particularly in the realms of social media and online entertainment. Their focus includes talent scouting, personal branding, content strategy, and monetization assistance for their clients.
What is a KOL?
KOL stands for “Key Opinion Leader,” which is a term commonly used in China to describe influencers who have significant influence over their followers. KOLs are often pivotal in marketing strategies due to their ability to affect the purchasing decisions of their audience through social media platforms, blogs, and other digital channels. They are similar to what are often called “influencers” in Western media.
What Daiyu Media is Looking For
Daiyu Media is currently searching for talent from platforms like OnlyFans—individuals who have a strong presence and following on social media, particularly those who produce lifestyle, beauty, fitness, or entertainment content. Their goal is to transition these individuals into KOLs (Key Opinion Leaders) in China, helping them become stars in the Chinese digital ecosystem, particularly in live streaming.
Livestreamers in China
Livestreaming is a huge industry in China, with millions of viewers tuning in daily to watch livestreams about everything from fashion and beauty tips to gaming and everyday life. According to data from the China Internet Network Information Center, the live streaming industry had about 617 million viewers in China as of 2020, which accounts for a significant portion of the internet-using population.
Livestreamers in China often engage with their audiences through platforms like Douyin, Kauishou, and Bilibili for gaming and entertainment, as well as Taobao Live for e-commerce. These platforms allow KOLs to monetize their influence by selling products directly, receiving virtual gifts, or partnering with brands for advertising.
Dayu Media aims to leverage the popularity and engagement of live streaming platforms in China to promote and monetize the talent they scout, including those transitioning from international platforms like OnlyFans. By converting them into KOLs and livestreamers, Dayu Media seeks to tap into their potential for influence and sales, making them stars within the lucrative Chinese digital market.
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