Accessories

KEY DATA ON THE MARKET

• The Chinese accessories market has reached a volume of 98.34 billion USD in 2022.
• 68.1% of Chinese accessories sales are done on online sales channels.
• China is currently the biggest accessory market and is expected to grow to 127.12 billion USD by 2026.

CONSUMER INSIGHTS

• Chinese customers are more willing to buy accessories that are easy to make outfits.
• Little Red Book is currently the major social media for accessories in China.
• Chinese customers are tending to put more emphasis on the wearing effect rather than the brand.

MAIN STRATEGIC OPERATION

• Little Red Book
• Tmall
• Douyin