Accessories
KEY DATA ON THE MARKET
- The Chinese accessories market has reached a volume of 98.34 billion USD in 2022.
- 68.1% of Chinese accessories sales are done on online sales channels.
- China is currently the biggest accessory market and is expected to grow to 127.12 billion USD by 2026.
CONSUMER INSIGHTS
- Chinese customers are more willing to buy accessories that are easy to make outfits.
- Little Red Book is currently the major social media for accessories in China.
- Chinese customers are tending to put more emphasis on the wearing effect rather than the brand.
MAIN STRATEGIC OPERATION
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Little Red Book
-
Tmall
- Douyin
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