Accessories

KEY DATA ON THE MARKET

  • The Chinese accessories market has reached a volume of 98.34 billion USD in 2022.
  • 68.1% of Chinese accessories sales are done on online sales channels.
  • China is currently the biggest accessory market and is expected to grow to 127.12 billion USD by 2026.

CONSUMER INSIGHTS

  • Chinese customers are more willing to buy accessories that are easy to make outfits.
  • Little Red Book is currently the major social media for accessories in China.
  • Chinese customers are tending to put more emphasis on the wearing effect rather than the brand.

MAIN STRATEGIC OPERATION

  • Little Red Book
  • Tmall
  • Douyin

 

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