Eyewear

KEY DATA ON THE MARKET

• The sales revenue of sunglasses has reached 2.14 billion USD in 2022.
• Sunglasses in China have been increasing by over 7.5% in retail sales per year since 2012, and represent the fastest-growing category
• In 2021, sunglasses account for 12.5% of the whole Chinese eyewear market.

CONSUMER INSIGHTS

• Chinese customers prefer sunglasses against blue light radiation.
• Increasingly seeking to purchase higher-quality eyewear products.
• Innovation and personalization are wanted features in the Chinese sunglasses market.

MAIN STRATEGIC OPERATION

• Little Red Book
• Tmall
• JD