Hats

KEY DATA ON THE MARKET

  • In 2021, the Chinese hat and headgear market increased by 159%.
  • China is exporting the most hats in the world, with 187 million USD in volume.
  • China is currently the biggest accessory market and is expected to grow to 127.12 billion USD by 2026.

CONSUMER INSIGHTS

  • Chinese customers are buying more headwear during winter and summer with different demands.
  • Caps are the most common headwear in the Chinese market.
  • Chinese customers prefer headwear that better matches their outfits.

MAIN STRATEGIC OPERATION

  • Little Red Book
  • Tmall
  • Douyin

 

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