Leather Goods

KEY DATA ON THE MARKET

  • In 2021, the revenue of the Luxury Leather Goods segment is expected to reach US$8.541 million and is predicted to grow by 5.83% annually for the next 5 years.
  • 68% of Chinese customers collect at least a handbag once every other season and 36% even purchase one per season.
  • Chinese leather manufacturers sell shoes (64.8%), luggage and bags (13.46%), leather (11.22%), and leather garments (5.55%) in 2021.

CONSUMER INSIGHTS

  • 25% of Chinese customers purchase fashion leather goods aged from 18 to 24.
  • Chinese customers prefer to purchase internationally well-known brands.
  • Superior craftsmanship and quality of materials are considered important.

MAIN STRATEGIC OPERATION

  • Little Red Book
  • Tmall
  • WeChat

 

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