Scarves

KEY DATA ON THE MARKET

  • The Chinese scarves market has a scale of 250 billion CNY (33.9 billion Euro) in 2022.
  • China exported around 1.01 billion USD in the scarf sector in 2020.
  • China imported 127 million USD in the scarf sector mainly from France and Italy in 2020.

CONSUMER INSIGHTS

  • In China, cotton, cashmere, and silk scarves are always seen as better quality.
  • A scarf is a good option as a gift for clients, families, and VIPs.
  • Chinese customers usually prefer 100% natural materials and resist man-made materials in scarves.

MAIN STRATEGIC OPERATION

  • Little Red Book
  • Tmall
  • JD

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