How to Promote a Fashion Brand in China?Contact us
Find your place in the market and set up an effective marketing strategy.
Build your reputation and credibility online and boost your brand awareness.
Open and run an official account on Chinese social media of your choice.
Selling to Chinese consumers via their favorite e-commerce platforms.
Optimize your online presence by reaching your consumers through various platforms.
Become the first in your market segment by increasing your SEO ranking online and boost your brand awareness.
Let's Discuss your Project?
To win the China fashion market you will have to work on your online reputation and brand awareness. If there is one thing we are sure of in China, is that an unknown brand that does nothing to build its credibility online has no chance to become a successful brand. Why? Chinese consumers do not buy compulsively, they do research online, and if the results they find are satisfying they may consider buying from a brand. If they can't find anything, they'll consider this brand not to be trustable, or worst, to be a scam. Use SEO, social media and KOLs to build up your e-reputation.
China has developed its own social media ecosystem with super apps like WeChat, Douyin (TikTok), Weibo, XiaoHongShu (Little Red Book)... These apps all have their own specificities and should be used to reach different goals. For instance, WeChat should be treated as an email list and you should avoid being too commercial. However on Weibo, be as commercial as you want, push discount, contest and viral posts. Weibo is like Twitter or Facebook. Use XiaoHongShu and its goals to build up your credibility with genuine reviews of your products. Douyin, as a short video platform is great for storytelling but also affiliated marketing. Let us assist you in setting up your Chinese social media marketing, from account registration to account and community management.
If you are a fashion brand, you are probably looking for selling on Chinese e-commerce platforms. As for Chinese social media, there are a plethora of Chinese e-commerce platforms that differ from the entry requirements to the tools they offer for their sellers and users. For instance, TMall is the biggest Chinese eCommerce platform - especially for the fashion market - and is trying to lower is entrance requirements. You still need to be a rather big brand to be able to register. Other apps, such as PinDuoDuo or TaoBao, have a lot fewer requirements and lower fees. Little Red Book is specialized in cosmetics and fashion, with more than 80% of its users being women. Just like for social media, we can guide you into choosing the most appropriate Chinese e-commerce apps for your project and budget as well as register, design and manage your account. You need a website or website migration and translation? We developed a website fully optimized for Baidu SEO.
How much does it cost to advertise a fashion brand in China?
This is not a question that can be answered so easily. For instance, in China depending on your industry, the cost of advertising and creation accounts on e-commerce platforms varies. Most importantly, there are solutions for every budget. A smart, slow, and progressive strategy can be as effective as going for the full omnichannel marketing strategy right away. No matter the starting budget, no brand will get instant results. Patience and consistency are key to success when advertising in China.
How do I advertise my fashion/luxury brand in China?
If you do not master the Chinese language and Chinese culture, if you do not have offices in China with Chinese staff specialized in marketing, the best option is hiring an agency. Hiring an agency will save you money, time, and human resources. In terms of solutions, you can advertise via video marketing (Douyin, Kuaishou, Bilibili), social media marketing (Wechat, Weibo, QQ, RED), KOLs marketing, or e-commerce affiliate marketing (Taobao, PinDuoDuo, Baidu SEO/SEM).
Can I advertise on several platform at a time?
Definitely yes. Chinese consumers always gather a lot of information before purchasing, and the number 1 rule is if no one is talking about your brand, then no one will purchase it. Being present on several platforms like TMall, Taobao, WeChat and Weibo is a starter pack to build your e-reputation on the Chinese market. Think about your SEO ranking on Baidu; if you appear on top results, your customers will consider your brand as trustable. If you are a luxury or fashion brand, bet on XiaoHongShu (Little Red Book), TMall’s Luxury Pavilion, and get maximum reviews on PinDuoDuo or Bilibili for example. The more your target will know about you, the stronger the word-of-mouth will be.