Art of Living

KEY DATA ON THE MARKET

  • According to Bain & Company, Chinese consumers should account for 50% of global luxury sales by 2050.
  • The revenue of the Chinese luxury goods market reached 39.3 billion USD in 2020 and will increase to 59.1 billion USD by 2025.
  • 16% of Chinese customers are willing to buy luxury products in the category of sports & outdoors.

CONSUMER INSIGHTS

  • 5 million+ HNWI with more than 1 million USD wealth.
  • 93% of Chinese customers are willing to purchase luxury products in different categories.
  • Rising demand for related luxury products with the raise of the Hip-hop trend.

MAIN STRATEGIC OPERATION

  • Little Red Book
  • Douyin
  • WeChat

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