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KEY DATA ON THE MARKET

• The revenue of the Chinese luxury goods market reached 39.3 billion USD in 2020 and will increase to 59.1 billion USD by 2025.
• China is the country with the highest revenue in the Major Appliances segment at 94.3 billion USD in 2021.
• China took a 25.1% share of worldwide glass and glassware exports and 18.19 billion USD in porcelain export value in 2020.

CONSUMER INSIGHTS

• 21% of Chinese customers claimed to be willing to buy luxury household appliances.
• 14% of Chinese customers are willing to buy luxury furniture.
• 31% of Chinese customers are planning to buy household appliances in the next 12 months.

MAIN STRATEGIC OPERATION

• Little Red Book
• Tmall
• WeChat