Athleisure

KEY DATA ON THE MARKET

• The Chinese athleisure market is expected to reach $82.8 billion by 2024, with an annual growth rate of 11%.
• Nike is taking 25% of the Chinese athleisure market share.
• The sports equipment market in China has reached 34.61 bn USD in 2022.

CONSUMER INSIGHTS

• More than 100 million mobile users have at least one fitness app on their phones.
• More than 15 million customers subscribed to gym memberships.
• Millennials are keen on gym activities more like their Western counterparts, such as bodybuilding, CrossFit, or aerobics.

MAIN STRATEGIC OPERATION

• Little Red Book
• Tmall
• Douyin