admin

Social media china for fasion brands banner gma

The Best social medias to market your fashion brand in China

With 988.99 million internet users as of 2020, China is one of the most digitalized countries in the world. With the rising use of social media, it has become essential for brands to have an online presence in order to promote their products and attract consumers. As of 2020, there were already 782.41 million online …

The Best social medias to market your fashion brand in China Read More »

How to market a Sport Brand in China ?

With Chinese citizens’ rise in consumption and increase of their purchasing power, more and more people (especially the younger generation) are buying products from foreign brands. On the other hand, the Chinese population’s lifestyle has also changed over the years, with people that are more concerned about their health and appearance. Thanks to this phenomenon, …

How to market a Sport Brand in China ? Read More »

How to Find a Niche Market for Your Fashion Brand in China?

China will become the first world fashion market in 2021, surpassing the US, despite a lower growth in the sector, which will fall from 4.5 to 3.5%. the “The State of Fashion” report by McKinsey and The Business of Fashion, which indicate the causes, the risks due to trade policies, such as the US-China trade …

How to Find a Niche Market for Your Fashion Brand in China? Read More »

Why Fashion Brands are The Most Dependent on Chinese Consumers?

For several years now, China is becoming unavoidable for most of the luxury brands in the world. In 2021, luxury sales in China will surely continue to grow. Regarding the global pandemic, China recovered from its aftermath compared to Europe and the USA that are still fighting. Even if before the Chinese government was very …

Why Fashion Brands are The Most Dependent on Chinese Consumers? Read More »