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How Chinese Short Videos Apps Are Changing The Game

Did you know that short videos in China are a marketing tool brands can’t ignore? As the world’s largest mobile phone market, China is leading the way with innovations and changes in how people use their phones. The country has seen an explosion of video content on social media platforms such as WeChat, Douyin, Red, …

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The Best social medias to market your fashion brand in China

With 988.99 million internet users as of 2020, China is one of the most digitalized countries in the world. With the rising use of social media, it has become essential for brands to have an online presence in order to promote their products and attract consumers. As of 2020, there were already 782.41 million online …

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How to market a Sport Brand in China ?

With Chinese citizens’ rise in consumption and increase of their purchasing power, more and more people (especially the younger generation) are buying products from foreign brands. On the other hand, the Chinese population’s lifestyle has also changed over the years, with people that are more concerned about their health and appearance. Thanks to this phenomenon, …

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