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We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

Fast Fashion in China – How Smart Brands Are Joining In?

Fast Fashion in China – How Smart Brands Are Joining In?

In recent years, the fast fashion industry in China has grown rapidly, with many international brands setting up shop in the country. Fast fashion is a type of fashion that focuses on quick production and turnover of new trends, often at affordable prices. This business model has been very successful in China, where consumers are…

Bvlgari’s Unexpected Wonders film in China is a success
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Bvlgari’s Unexpected Wonders film in China is a success

In Bvlgari’s branded film “Unexpected Wonders”, a journey in search of a miracle begins in the eternal capital of Rome. Bvlgari collaborated with Paolo Sorrentino, Oscar winner, and renowned Italian director, to create dreamlike images. They are known for their surreal and hyper-realistic shooting style. The video features Anne Hathaway (the global ambassador of the…

Chinese Gen Z Tastes in Jewellery are Evolving, Noble metals see a Rise in Popularity

Chinese Gen Z Tastes in Jewellery are Evolving, Noble metals see a Rise in Popularity

Although often overshadowed by the older generations, Chinese Gen Z consumers are quickly making their mark on the global jewellery market. And their taste in jewellery is evolving rapidly, influenced by a combination of factors including social media, globalisation and personal style. Here’s a closer look at how Chinese Gen Z consumers are changing the…

How Can Fashion and Luxury Brands in China Benefit From Promoting Themselves on Youku?

How Can Fashion and Luxury Brands in China Benefit From Promoting Themselves on Youku?

As China’s leading online video platform, Youku has a massive user base of over 580 million monthly active users. This makes it a powerful video marketing tool for fashion brands looking to promote themselves in China. In this post, we’ll take a look at how fashion brands can use Youku to reach Chinese consumers and…