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Chinese Gen Z Tastes in Jewellery are Evolving, Noble metals see a Rise in Popularity

Chinese Gen Z Tastes in Jewellery are Evolving, Noble metals see a Rise in Popularity

Although often overshadowed by the older generations, Chinese Gen Z consumers are quickly making their mark on the global jewellery market. And their taste in jewellery is evolving rapidly, influenced by a combination of factors including social media, globalisation and personal style. Here’s a closer look at how Chinese Gen Z consumers are changing the…

Is Selling on Pinduoduo a Good Idea for a Luxury Brand in China?

Is Selling on Pinduoduo a Good Idea for a Luxury Brand in China?

You may think of Alibaba and JD.com as the only Chinese eCommerce platforms to set up shop with. However, there’s one other platform that you need to set your sights on if you want to reach as many people as possible. This is Pinduoduo.  You will often see Pinduoduo vs Alibaba comparisons largely because of…

Gucci in China
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Gucci in China

What can luxury brands learn about brand storytelling from Gucci? Brand storytelling can be one of the most difficult tasks for any brand. It is more important than any other category for luxury brands. Gucci is an example of a brand that excels in this area. Kering, one of the world’s leading luxury brands, just…

Should Fashion Brands Sell On Chinese Cross-Border Ecommerce Platform Kaola?

Should Fashion Brands Sell On Chinese Cross-Border Ecommerce Platform Kaola?

Retail has completely changed in the past decade and most specifically the past couple of years. For all its pros and cons, retail has significantly shifted online no matter where you are in the world. The rise of the e-commerce industry seemed inevitable. It’s not only here to stay but it’s still growing at a…