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The Secret of Michael Kors’ Success in China [2022]

The Secret of Michael Kors’ Success in China [2022]

While high-end luxury sales have been reduced over the last few years, affordable luxury brands have gained popularity among Chinese consumers. Of course, the Chinese Gen Z dreams of purchasing a Dior or Louis Vuitton bag but now turns to affordable luxury brands in a quest for differentiation and product accumulation. This trend is also…

Are Chinese Women Going to Fall in Love with Perfumes? [2022]

Are Chinese Women Going to Fall in Love with Perfumes? [2022]

While many Chinese are great amateurs of French film, particularly the ones about love, it is still up to debate whether their admiration extends to the fragrances involved in the seduction dance playing on the screen. For a long time, perfume was considered a way to hide the wrong body smell. With the success of…

Sell Womenswear in China: How to Make your Fashion Brand Stand out?

Sell Womenswear in China: How to Make your Fashion Brand Stand out?

In China, the womenswear market is growing rapidly and is becoming increasingly competitive. There are many fashion brands vying for Chinese consumers’ attention, so how can your brand make a statement and stand out from the rest? In this article, we’ll explore some tips to help you build a successful fashion brand in China. Read…

Top 5 Live-Streaming Apps for Fashion Brands in China

Top 5 Live-Streaming Apps for Fashion Brands in China

The development of the Internet has given birth to many new professions, and the Chinese live-streaming industry has also been developing rapidly. Especially in the West, we always hear of fairy tails about successful live streaming that enabled fashion brands to be out of stock in mainland China in less than a couple of minutes….