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How to Tap into the Luxury Winter Sports Market in China?
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How to Tap into the Luxury Winter Sports Market in China?

A couple of years ago, it was almost impossible to imagine China being into winter sports. Especially after the Covid-19 pandemic, the pursuit of health and sports activities surged. Chinese people are changing their food habits (a slow but rising part becoming vegan), fitness centers are booming, and new sports practices are evolving. The popularity…