Elliot

Elliot Dao 刀志坚 Fashion Branding Specialist - work at Groupcom Shanghai.

Fashion advertising China

10 Things You Need to Know About Fashion in China

What does “Fashion” really means for Chinese? Back in time to 10 years ago, what Chinese people care more about in fashion? It was all about status and how many luxury brands they could have in their wardrobe. And nowadays, the identification of fashion in Chinese people’s mind has been completely changed! How to win …

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Chinese New Luxury Buyers in the Digital World

Chinese new luxury buyers have gain favor with luxury goods sales in digital platform in China recent years. China now is not just only the biggest luxury goods buyers in domestic market but also the worldwide Luxury goods spenders. There are two main platforms that Chinese luxury goods buyers buying for their favorite brand—internet (mobile …

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Streetwear

5 Key Points to Understand Before Starting to Sell Fashion Goods in China

Want to sell your fashion brand into Chinese market? What things you need to know before you sell your product based on Chinese Economy? And what’s the fashion trend in China? Who will really buy your brand? How digital works for your fashion brand? Why E-commerce works so well in China today? 5 key points …

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localisation agency china

Top 10 Chinese Trendy Fashion & Luxury Brands

How many top Chinese fashion brands did you know? More and more Chinese fashion and luxury brands are becoming very trendy; with emergence of Chinese middle class, there are more wealthy and trendy customers for new brands. You can find below the top 10 of trendy fashion and luxury fashion brands in China and also …

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How to Use Advertising to Promote Fashion Brands in China?

In the fashion industry, there are 5 separate and distinct levels of brand, which are including premium and luxury brands, affordable luxury brands, mainstream brands and sales, and discount brands. No matter which level that specific brand is. The brand has a special need for fashion advertising in terms of the purpose of promotional products. …

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